Gold Country Connect provides prospective investors
 with broadband planning toolsBrent Smith, CEO of Sierra Economic Development Corporation, and Connie Stewart from Humboldt State University had success stories to tell. Three key lessons stood out:

1. Seek out motivated investors, including competitive local exchange carriers and independent Internet service providers, and find ways to improve their business cases and nudge them towards your goals. Don’t waste everyone’s time trying to bribe or bully them into accepting your plans or implementing your programs. A patchwork of operating networks beats a pristine concept with no takers, every time.

2. Do your homework and make sure it’s A-grade. Simple, quantitative market research that identifies market gaps and charts statistically valid demand at defined price points is pure gold to private sector investments analysts. A centralized broadband mapping project with service provider buy-in, like that run by Chico State University, puts the cards face up on the table and lets everyone get down to business without posturing and poor mouthing.

3. Subsidies help, but don’t necessarily need to be large. A guaranteed loan, a little local capital, even a tax break can tip the balance for a potential private sector broadband investor. When bigger subsidies are needed, the lion’s share of the risk can still fall on private investors. The California Advanced Services Fund will do a 40% match against private capital in underserved areas, and that’s been enough for hundreds of kilometers of fiber.

Unified community support is important, and creates a level of comfort that the project can be implemented. Leadership is needed to gain rights of way, permits and variances, and overcome bureaucratic inertia. Business analysts are more impressed by political muscle and professional, statistically valid research than they are by crayon drawings from a third grade class.

Real progress in other CETF-sponsored consortia has been hampered by a focus on community feel-good exercises and unworldly research. Evidently, Chico State’s mapping expertise is not matched by its economics department: someone there seems to think you can do a demand aggregation study without asking tiresome questions about price elasticity. The good thing about this kind of conference is that public sector decision makers get to see what works and what doesn’t, and can respond appropriately.

The last item on the conference agenda was the decision to come back for a fourth year. Expect to see a longer list of success stories.

It made sense, because that’s where the money was. NTIA and RUS made some dreams real in the first round last year, and are on track to fulfill a few more fantasies in the second round. But even though BTOP is reopening for what amounts to a stunted, public-safety focused third round, the good times are over and we have to return to the old normal.

It’s a world where the free money is mostly gone. Once the BTOP money is spent, NTIA goes back to being a small agency running small programs. In rural areas, RUS and state programs, like the California Advanced Services Fund (CASF), will provide grants and loans to organizations with a qualifying track record and, in some cases, enough cash to fund half or more of proposed projects themselves.

 Adelstein and RUS general
 field representative Harry Hutson showed
 CETF conference attendees in Redding
 how the first round BIP money went
 down the spoutRUS won’t fund projects that compete with their existing loan portfolio, however. Speaking to the California Emerging Technologies Fund’s third annual Rural Connections workshop in Redding this week, RUS administrator Jonathan Adelstein made it clear that the agency will give priority to organizations that it already funds, and won’t subsidize competing projects.

CASF expects it will continue to fund new broadband projects in California, but only in areas where AT&T, Verizon and the cable companies fail to upgrade infrastructure. A few arguable urban pockets aside, it’s the remote rural regions that have a shot.

Elsewhere, community broadband advocates will have to go back to the basics. Tried and true economic development strategies, like public-private partnerships, tax breaks and other incentives, and old fashioned salesmanship, will be effective. But only where public agencies and community advocates can present a focused and well documented business case and be flexible enough to accept that private capital comes with its own priorities.

The old normal is a world where subscriber metrics, return on investment and anchor tenants trump grand visions, sad stories and political grease. Painstaking determination and hard work count again, though. That’s a world worth calling home.

Not much detail but a few worrisome hints.

The infrastructure grants announced today all appear to be for RUS/BIP-type projects. Even the ones that were funded through NTIA/BTOP. That’s consistent with what we heard back in September: a select few RUS projects were fastracked into the second stage of review.

RUS is going down a familiar path – giving money to rural clients. Unlike NTIA, RUS has the staff and experience to do this work, they didn’t have to start from scratch. Even so, it took four months to process a handful of grants.

From the Associated Press:

The administration plans to award a total of $2 billion in grants and loans on a rolling basis over the next 75 days as it starts doling out the first round of stimulus funding for broadband.

Nice, but the first round was supposed to total $4 billion. Are they cutting the first round in half? Dragging it out past the end of February? Or did someone get the number wrong? Let’s hope it’s a typo. $2 billion is about what RUS was supposed to give out. Maybe they’re only referring to NTIA. Or maybe only RUS has its act sufficiently together to get anything done in the next two or three months.

From StimulatingBroadband.com:

NTIA head Lawrence Strickling “yesterday stated that “300 to 400″ project applications for broadband stimulus funding are now being reviewed…in the due diligence phase.”

What’s not clear is whether the other 1,800 or 1,900 applications are still in the queue, or have been rejected. If 1,800 apps are still sitting in someone’s in-box, we’re in for a long wait. If some or all have already been rejected, we need to know.

NTIA and RUS also just posted the comments they received regarding Round 2. It’s a lot of reading.

This process might take a lot longer than anyone ever thought.

The Central Coast Broadband Consortium (CCBC) applied for grants to the CPUC’s California Advanced Services Fund and BTOP in August. In round numbers, CCBC asked for $40 million from NTIA and $5 million from the CPUC, with the remaining $5 million coming from local agencies and organizations.

NTIA sent all 176 California requests to the governor’s office for review. The governor endorsed 64, of which 30 were for broadband infrastructure projects (the remainder were public computer center and “sustainable broadband adoption” proposals). The next step is for NTIA to determine if the CCBC application meets its initial screening criteria and is eligible to move to the second, more intensive due diligence stage of review. That decision is expected within the next couple of weeks.

BTOP grants only fund 80% of proposed projects. A special law passed by the California legislature in August allows the CPUC to contribute 10%, if proposals also meet state funding requirements for unserved and underserved areas. CPUC staff moved quickly to review the CCBC proposal, determining that it is a qualified and viable project and recommending that the commission approve it at its next meeting on 20 November 2009.

Tellus Venture Associates did the financial planning for the CCBC project, creating plans and budgets for the construction and operational phases, preparing the required financial documents for NTIA and the CPUC and developing sources for matching requirements and other funding needs. Tellus Venture Associates also managed the application process for the CCBC, identified and documented eligible service areas and, along with the City of Watsonville, Blue Pacific Computer, the Monterey County Business Council and other CCBC members, did the necessary economic and demographic analysis to support the application.

California State University, Monterey Bay was the lead agency for the application, filing it on behalf of the CCBC. CSUMB’s Wireless Education and Technology Center is the host organization for the CCBC, playing the central role in creating, organizing and shepherding this community based initiative.

The presentations and audience questions shed some light – sometimes intentionally, sometimes not – on what’s going on behind the scenes as the mad scramble to file applications by the 14 August 2009 deadline continues. The presentations, handouts and other items of interest are posted on my website.

Here’s how I see it…

BIP Loans and Grants
The Rural Utilities Service is out in front by furlong, before they’ve even hit the first turn. RUS has more than 70 years of experience milking Washington on behalf of its clients and it shows. It’s going nearly all in on this round, offering $2.4 billion now and leaving only $300 million for future rounds. That way, the rural carriers it supports can come back for NTIA money in the second and third rounds. And its written its rules to favor the good old boys. Existing recipients of RUS pork get explicit priority for funding, and the grantmaking criteria – which look impenetrable to the uninitiated – are as familiar as a dead armadillo to those in the know.

BTOP Broadband Infrastructure Grants
If you’re a regional telephone company, you live and breath the detailed documentation required to submit an application. Broadband availability and subscribership levels down to the census block level? No problem, we have a junior analyst keeping our database warm just in case someone asks. Plans certified by a professional engineer? Financials done to GAAP standards? Long list of people we won’t fire, I’m sorry, of jobs created or preserved? No worries, it’s already posted on our web site. And so it goes.

For well prepared community broadband proposals – projects that are well along the pipeline – there’s a glimmer of hope. Everyone else, get in line and expect to stay there, even if you’ve kept your project under the $1 million threshold because you thought it meant an easier ride. $1.2 billion is on the table this round. Here’s how I see the applications shaking out:

• Rock solid proposals, written almost as if they knew in advance what the questions would be: 500 to 1,000, mostly incumbent telcos and big MSOs (okay, in innovative coalitions and public/private partnerships with blah blah blah).
• Arguably complete applications that might or might not withstand several rounds of reviews, including a 30 day challenge period when the telcos can rip them to shreds: maybe 2,000 applications, covering a mixed bag of CLECs, cable companies, cities, middle mile providers and eternally optimistic entrepreneurs.
• Hail Mary requests for $999,000 written by the summer intern: 5,000 requests from middle managers who want the boss to think they did it by working through lunch hour. Caveat: this estimate is subject to revision. There might not be 5,000 middle managers still employed in America.

Infrastructure projects funded: 100 to 150, mostly to the big telcos, with some small fry included to make it look like the fix wasn’t in.

BTOP Public Computer Center Grants
Every school, community college, local government, Boys and Girls Club and Elks Lodge with a grant writer will apply for this one. Expect 10,000 or more applications for the $50 million available, with maybe 500 awarded. The bulk of the money will go towards program costs, not hardware, which means something like 1,000 jobs funded for a year or less.

BTOP Sustainable Broadband Adoption Grants
Huh? Oh, you mean you didn’t know we’re giving priority to projects that are allied with larger ARRA-funded stimulations? Sorry about that, but if you’ve scored a big health services or education grant, be sure to stop by the BTOP desk on the way out to pick up a few million for a telemedicine or distance learning add-on, after all we have $150 million that’s shovel ready this round. Everyone else, well, thanks for sending in those 20,000 applications, and we apologize for not explaining what sustainable broadband adoption means. We figured it would be really funny to just let everyone guess.

Don’t forget to reapply in round 2!

• The real fight is on now. Lobbying groups are fully engaged as the NTIA determines the scoring criteria it will use. The process will continue over the next two to three weeks. There are more hearings scheduled for Washington, plus two others next week, one in Las Vegas and one in Flagstaff. Expect wonks from all sides to parachute in, trying to tweak details and definitions to their advantage. Same story for the RUS money.
• The deck seems stacked against urban community broadband projects. The focus at this point is on two criteria, 1. job creation and 2. reaching unserved and underserved areas. In that order. Big city interests want to equate “underserved” with “unaffordable”, but even if they are successful, they’re pitching jobs tomorrow against jobs today.
• There are three kinds of jobs that could be created via broadband process: one-time system construction, ongoing system operations, and second order effects where the availability/affordability of broadband creates and/or preserves jobs down the road.
• The consensus within the industry is that priority will go toward construction jobs, because those will get money into peoples hands and then into the economy most quickly. I wrote about this subject earlier.
• At the state level, the expectation is that substantially all of the NTIA money will go through the states. That’s probably not realistic. The broadband portion of the stimulus bill, unlike nearly all of the rest of the bill, does not require the money to flow through the states.
• Community and municipal people think that taking the state out of the funding stream means the NTIA will direct more money directly to community projects. That possibility becomes likelier if the current lobbying efforts directed at NTIA’s scoring criteria are successful. But the prevailing industry view is that the reason the NTIA money doesn’t necessarily flow through states is because the big incumbent carriers, like AT&T and Verizon, won the day in Congress and will be at the head of the line.
• The prevailing industry view also assumes that some money will go to community projects, if only for appearances sake. If so, cities could be in line for a bit of funding if a concrete job creation case can be made.
• The California Emerging Technology Fund has identified a substantial amount of money – more than $60 billion – that the stimulus bill directs towards broadband-related technology projects, with health-related IT projects at the top of the list. Most of that money ($55 billion? More?) will flow through the states, and CETF and the California governor’s office are well positioned to claim a nice chunk. The $7.2 billion of NTIA and RUS money could slipt away from them, though.
• Everyone agrees that the process is moving quickly, that the fact that several key positions in the new administration are unfilled makes the process very difficult, and that presenting a unified message, if not speaking with one voice, is the key to being heard before the scoring criteria are set. The game could be all but over by the end of March or the beginning of April.
• The FCC is in the act as well. It’s planning to come up with a national broadband strategy by the end of May. I think it’s a mistake to think that it will have much influence on NTIA and RUS grant decisions. The grants, and the process of making the grants, will create jobs, or so the Obama administration thinks. The FCC process will create or save jobs — mostly for lobbyists, lawyers and other Beltway bandits, but a job is a job, I guess. It’s about jobs, not grand broadband policy or even coherent management.

The mantra so far is “fast, fast, fast”. Fair enough. But everyone will want a say, then everyone will want a say regarding what everyone else said. It would be nice if the serious money actually started to flow by this Summer, or even by Fall. It would be nice. But I’m not counting on it.